Posts

Showing posts with the label gannett

Why is Public Crime Mapping Such a Powerful Tool?

Image
To be honest, it’s not a very powerful tool. We believe public crime maps are just the bare bones. Engagement and open data are more powerful tools. Engagement is a key metric in determining if a product is successful or useful. We measure engagement by emails and visits. What good is a crime map if no one looks at it?  SpotCrime is the most visited crime mapping site in the US. We have over 1 million views a month to our website and send out over 8.5 million email alerts a month. We’ve been able to reach this size without charging residents or a single police agency and without taking any federal funding or grants. SpotCrime map on News4SanAntonio.com We’ve found that one email alert is sometimes forwarded on to 100 community watch members. Since we’re a free service and our main source of revenue is advertising and media partnerships with companies like Gannett and Sinclair , we have incentive to reach as many eyes as possible with crime information. The infor...

SpotCrime Surpasses Half a Million Subscribers - Online Source for Crime Data Most Visited Crime Mapping Service Worldwide

BALTIMORE, MD (12/11/12) --- SpotCrime – the most comprehensive online source for crime data – has surpassed 500,000 subscribers just prior to the end of 2012, making the Baltimore-based company the most visited crime mapping site in the world. “Nearly 55 percent of online users looking for incident details and crime mapping information now turn to SpotCrime,” says the company’s Founder and President, Colin Drane.  “That’s more than double our nearest competitor and has resulted in SpotCrime sending an average of 165,000 crime alert emails per day or more than five million email alerts monthly.” In addition, SpotCrime has become the most liked crime map on Facebook, garnering more than 70 percent of Facebook “likes.” The company anticipates those numbers will increase in the future due to recent expansions of its partnerships with two of the country’s largest media companies, Sinclair and Gannett. Those partnerships mean that television stations in ...